Our strategic priorities are to maintain our leadership through our alliances, in the diamond industry.
Furthermore, we strive to continue to gain international market share and recognize the increasing competitiveness of the industry.
Every diamond, like a human fingerprint, has certain distinguishing characteristics. The 4Cs—color, clarity, cut and carat weight—are the globally accepted standards for assessing the quality of a diamond. At Tiffany, we only accept .04% of the world’s gem-grade diamonds.