Our strategic priorities are to maintain our leadership through our alliances, in the diamond industry.
Furthermore, we strive to continue to gain international market share and recognize the increasing competitiveness of the industry.
Every diamond, like a human fingerprint, has certain distinguishing characteristics. The 4Cs—color, clarity, cut and carat weight—are the globally accepted standards for assessing the quality of a diamond. At Tiffany, we only accept .04% of the world’s gem-grade diamonds.
When choosing a round diamond, it's important to choose a cut that will emphasise the diamond's beauty.Read More
Clarity is a measure of the purity and rarity of the stone.Read More
Colour grade is important to consider when choosing a white diamond.Read More
Carat refers to the weight of a diamond, not its size and sometimes bigger isn't always better.Read More